AI Insights · Timothy · April 2025
Top 5 Beauty Retail iOS Apps in South America: Q1 2025 Performance
Discover the download and active user trends of the top beauty retail apps on iOS in South America during Q1 2025, with data insights from Sensor Tower.
In the first quarter of 2025, the top beauty retail applications on iOS in South America showed varied performance trends in downloads and active users. Here's a closer look at the top five apps, based on Sensor Tower's data.
O Boticário experienced fluctuations in weekly downloads, starting with 25.5K at the end of December and peaking at 57.8K by the end of March. Active users rose from 548K to 841K over the quarter.
Beleza na Web: Cosméticos maintained a steady download rate, with numbers ranging from 11K to 17K. Active users fluctuated slightly, beginning at 222K and ending at 238K.
Época Cosméticos & Perfumaria saw weekly downloads increase notably in March, peaking at 24.4K. Active users showed some variability, starting at 190K and ending at 169K.
Natura (Oficial) downloads remained consistent, with weekly figures between 9K and 14K. Active users had a slight dip mid-quarter but recovered to 233K by the end.
SEPHORA: Maquiagem e Perfumes demonstrated a significant increase in downloads toward the end of the quarter, reaching 17K in the final week of March. Active users showed a recovery from a low of 83K in February to 140K at the end of March.
For more detailed insights into these trends, visit Sensor Tower's platform.
